Macy’s Holiday Outdoor Campaign

I art directed and designed an experiential outdoor campaign for Macy's Jewelry, where the goal was to captivate audiences through bold, visually stunning displays across various urban locations. The campaign included large-format ads on buses, billboards, and subway stations, featuring meticulously crafted imagery that highlighted the elegance and allure of Macy's jewelry collection. I oversaw the concept development, art direction, and design execution, ensuring each piece not only captured attention but also conveyed the brand’s essence in a dynamic, outdoor setting.