Macy’s Diamond Sale

The Diamond Sale is a 360-degree campaign I spearheaded at Macy's. I collaborated closely with buyers and the marketing team to develop the campaign concept, ensuring a cohesive and compelling visual identity across all touchpoints. On set, I directed photographers, stylists, and models to capture the perfect visuals. I designed a diverse range of assets, including direct mail pieces, emails, in-store signage, and digital banners. Additionally, I managed the retouching and prepress processes to ensure the highest quality control. This campaign significantly boosted engagement and sales.