Macy’s Father’s Day Watch Campaign

I led the concept, art direction, and design for Macy’s Father’s Day watch campaign, which highlighted limited-edition timepieces from brands like Movado, Citizen, and Bulova. The campaign was built around the idea of celebrating individuality and meaningful gifting, using bold visuals and storytelling to connect with a wide audience. From initial concept to final execution, I crafted a cohesive creative direction across print and digital, including layouts, typography, and messaging. The result was a polished, gift-driven campaign that elevated both product and sentiment just in time for Father’s Day.